Alexa counts every website visitors. Increasing your website traffic is the best way to lower your Alexa ranking. There are certain companies( Check link at the bottom) that offer this service. They send real human visitors to your website for an affordable rate. Alexa counts every unique visitors that visit your website :).
Why Alexa Ranking is Important?
1. If you are looking to sell an advertising space of your website, Alexa ranking is the important thing that is used to value your space.
2. SERP boost, the more traffic you receive the lower the Alexa rankings and hence your Search engine positions ranking will also get improved..
3. A buyer looking to buy a website will look a site's Alexa ranking..:)
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